Deepfakes will continue to emerge as a big problem. Thoughtful regulation may have a role. However, even with laws in place, it will mostly be up to technology to address this challenge.
“The new DEEPFAKES Accountability Act in the House — and yes, that’s an acronym — would take steps to criminalize the synthetic media referred to in its name … It’s intended to stem the potential damage of synthetic media purporting to be authentic, which is rare enough now but soon may be commonplace. With just a few minutes (or even a single frame) of video and voice, a fake version of a person, perhaps a public figure or celebrity, can be created that is convincing enough to fool anyone not looking too closely. And the quality is only getting better.”